|
Results From Test Campaign Exceed All Expectations May 22, 2008: 09:00 AM EST Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based company, announced that its recently completed three-month marketing campaign has yielded results far beyond initial expectations. At a time of skyrocketing fuel prices, the beta-test markets included in the campaign responded enthusiastically to the proven ability of Ethos FR® to increase fuel mileage while reducing harmful vehicle emissions. The campaign was conducted by For Earth Corporation, the marketing arm for Ethos Environmental. According to For Earth president Miguel Gallimore, "We are extremely pleased with the early results from this program. The public is struggling to cope with escalating fuel prices along with environmental concerns, and our recent testing has shown a growing acceptance for the help offered by Ethos Fuel Reformulator®. Based on initial outcomes, we believe this marketing program has the potential to generate more than $12 million in consumer sales each year." The marketing campaign's surprisingly positive results come just as the Ethos product has been named Official Fuel Reformulator for the Firestone Indy Lights Series. Ethos FR® won the organization's approval by reducing friction, lowering emissions, and increasing fuel mileage in testing at the Homestead-Miami Speedway in March of this year. Ethos FR® is an ester-based fuel reformulating product that reduces harmful emissions while improving both fuel mileage and engine performance. In addition to individual consumer use, Ethos FR®'s ability to integrate easily with existing fueling infrastructures makes it an effective and realistic pro-environmental step that can be implemented by companies and municipalities of all sizes. For additional information, please visit www.ethosfr.com. About Ethos Environmental, Inc. Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based corporation, is the manufacturer of award-winning fuel reformulating products that help industries meet environmental regulations and relieve skyrocketing fuel costs. By using Ethos FR®, commercial vehicles can increase fuel mileage between 7 percent and 19 percent while reducing harmful emissions by more than 30 percent. For more information about Ethos Environmental, Inc., visit www.ethosfr.com. Forward-Looking Statements Except for statements of historical fact, this news release contains certain "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, expectations, beliefs, plans and objectives regarding future activities. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Ethos Environmental to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop future assets, the ability to fund operations and changes in consumer and business habits and other factors over which Ethos Environmental, Inc., or any affiliates, has little or no control. Contact:
Investor Contact:
NetGain Financial, Inc.
Barron Hess
877-ETHOSIR
877-384-6747
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Press Contact:
Yasmine Rangel
Ethos Environmental, Inc.
619-575-6800
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
